I worked with a coalition of organization to fight Article 13, an EU directive that requires that all user uploaded content be monitored and deleted if a likeness to copyrighted material is detected.
We built a brand that encouraged creators to be part of a movement to defend their right to create. Our ultimate aim is to inspire a new solution for digital copyright that protects all creators and their careers. We want to protect everything wonderful and weird on the internet, and the right of people to remix, remake, create, reference, parody, document, critique, and meme content.
“ The concept of ownership of culture is a broken metaphor. If value, then copy”
I wanted to create a brand that felt fresh, exciting, innovative and digital.
